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a cult in the youth environment, Roman "Generation ’S” is devoted to the phenomenon, penetrated into all pores of our daily life — advertising. Many tend squeamish to wave them off, as nuisance, considering something frivolous. But isn advertising slogans were not included tightly in our speech? Isn ’ragged stylistics» advertising clips no effect on our consciousness? The hero of the novel Vavilov Tatarsky believes that he knows the real price of advertising — in fact it creates it. But he was in a nightmare can't position the true power Jinnah, released from the bottle...